Sadly, the Piazza Castello was destroyed during World War II in 1943, however today the brand, Carpano, still exists. It became a famous meeting spot for both artists and politicians. When Carpano’s nephew (Giuseppe Bernardino Carpano) inherited the bar, he officially branded the beverage and the bar, which was located in the Piazza Castello. The vermouth was made with white wine (with moscato grapes) and a blend of 30 or so botanicals and the bar (and the drink) was extremely popular with women. His assistant (and eventual successor) Antonio Benedetto Carpano concocted a new blend he called vermouth in 1786. In the late 1700’s a gentleman by the name of Luigi Marendazzo started a distillery and elegant bar offering aromatized wines. Punt E Mes or “one and a half” is the blend of vermouth to bitters in the most popular Carpano product today. At this point however, vermouth was an uncommon name for the drink and there were no major brands. The center of wormwood production in the 1500’s was in Turin (Torino) and wines were commonly aromatized, not only with wormwood (which has a distinct herbal leafy/flowery aroma), but with other foraged herbs. Wormwood was taken to refill the “yellow bile” or “choleric” humor which controls characteristics like ambition, leadership, restlessness, and irritability. It was thought that an imbalance of the bodies four humors (black bile, yellow bile, phlegm and blood) could be balanced with medicine. Wormwood has been used as a medicinal herb for many centuries. The 4 humors: Phlegmatic (phlegm), Choleric (yellow bile), Sanguine (blood), melancholic (black bile) on wikimedia A little History
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